Privacy Policy

2. Our Role Under Data Protection Law

Depending on the service provided, DRYV-AI Ltd acts as:
• A Data Processor, where we process personal data strictly on behalf of our clients, and
• A Joint Data Controller, where we jointly determine the purposes and means of processing personal data for marketing and communication activities.

Responsibility is allocated accordingly under UK GDPR.

3. Personal Data We Collect

We may collect and process the following data:
• Name
• Email address
• Phone number
• Marketing preferences
• Communication interaction data (SMS/email engagement)
• Review responses and feedback

4. How We Collect Data

Personal data is collected when individuals:

• Submit online forms controlled by DRYV-AI Ltd
• Opt in via QR code-linked forms
• Provide explicit consent to receive marketing communications

5. Lawful Basis for Processing

We process personal data under the following lawful bases:
• Consent – for marketing emails and SMS
• Legitimate Interests – for review requests and service improvement
• Contractual Necessity – to deliver services to our clients

6. Marketing Communications

We send marketing communications via SMS and email only where explicit opt-in consent has been provided.

All messages include:
• Clear business identification
• Clear opt-out instructions
• Automated suppression for do-not-contact requests

7. Review Requests

Review requests are automated following user opt-in, with configurable delay periods determined by the client.

8. Data Storage & Security

Data is securely stored within:
• GoHighLevel CRM
• LeadConnector (Twilio-powered SMS infrastructure)

All systems implement industry-standard security measures.

9. Data Sharing

We do not sell, rent, or share personal data with third parties for marketing purposes.

10. Data Retention

Client data is retained unless deletion is requested. End users may request deletion or opt-out at any time.

11. Individual Rights

Individuals have the right to:
• Access their data
• Request correction or deletion
• Withdraw consent
• Lodge a complaint with the ICO

12. Contact

Privacy enquiries should be sent to [email protected]